Search Engine Optimisation and Internet Marketing from ICB Media Ltd

Search Engine Optimisation

having a website is a must for any business, end of story. Having a website that works for you is something different altogether. IF your website is ONLY for existing clients then not showing up in search will not be that much of an issue. However if you would like to try to generate more work from the internet then being listed high on search engines is a must.

ICB Media has a team of staff dedicated to making search engines work for you. There whole job is to stay on top of new search engine regulations, requirements and ranking systems. They have extensive knowledge of how all of the top search engines work and know how to best utilise that knowledge to move your website up search engines fast and for the right search terms.

We start by looking at your business and working with you to generate a list of keywords and phrases that will best generate new business for you. Often good potential keywords and phrases can be overlooked in favour of what people think will work. We will not only look at your website, but at any competitors that are working better already and see why they are.

Search Engine Optimisation for Websites is as much of an art as a science. Knowledge of what to do and how to do it just isn't enough. How a Search Engine Optimisation campaign is executed can be the key to it's success or failure. We will give your SEO (search Engine Optimisation) campaign the best possible chance of success when we combine the solution with the link exchange below.

The ICB Media Link Exchange with ICBIG.com Members

As pretty much everybody knows links to and from your website are vital to be taken seriously by search engines. However different links carry different weight with search engines. If you think of it as 'word of mouth' advertising you can understand better how search engines judge a link.

For instance if a friend you know well who has good expertise and knowledge in the field and has been working at it for a very long time successfully recommends you use a company, as long as the price is right you will damn sure be using that company. If your walking past a free board with posts and there is a random comment of a business that can do the job your looking for you probably won't be even giving them a call. It is exactly the same for search engines.

The more relevant a business linking to your business is to the search term (and how reputable the business is with how long it has been around) the more weight search engines will give to your website.

The link exchange we have developed uses all of this to create a link exchange that does not only mention your business with a simple link back, it creates relative links from reputable businesses, including one way links, that have been trading and online for a long time. This gives the link back to your website high weight with search engines. When combined with our search engine optimisation program above, the link exchange becomes an invaluable tool in generating business for you on the internet.

Banner Swaps and Banner Advertising Campaigns

A banner is quite simply a graphical ad on a website linking back to your website. It can be used to promote areas of the business, a product, a service or the business in general. In fact it can be used for anything. A banner swap is where you swap a banner position on another website for a banner position on your website instead of paying for it. It is a great free form of advertising as long as the site you advertise on is worth giving up the space on your website.

We will analyse any site you would like to perform a banner swap with and will create the banners themselves for both you and the other site if necessary. What you have on your website is just as important as the banner you have on theirs. We actually host the banners and do provide them with the code so that you can change the banner as often as you like. This is perfect if you have monthly specials or change a campaign. It means you only need to change it once and it changes it across all the websites that have your banner advertising on them.

You can see all of the banners at any stage, change them or add to them just by logging into your advertising control centre. Full reports are available so you can see which banners are working and which ones need re-thinking. For more information just give us a call.

Site Specific Advertising

How often have you looked at a website and though, wow I could really do with being mentioned ont hat site. Or even just visited a great site that is relevant to your business. We will contact these sites on your behalf to negotiate the best marketing on that website for your business.

From design to deploying the ads on their website, we will manage the entire process and will negotiate the best possible price or return link agreement for you. We also set up regular checks on the advertising to ensure it is in place where agreed and that all links are working and live.

How you handle the advertising from the approach to the changing of banner ads on the site will have a lot to with not only the cost but the success. if you have sites in mind then call us for a no obligation consultation.

Forums, Chat Rooms and Social Networking

Forums are a great way of building up content on your website and giving clients a reason to come back. It can also be a good way of allowing happy customers to leave messages and answer questions from potential new clients.

We build networking tools into your website. We do not use additions to, or host it elsewhere. When we build it for you it becomes part of your website. This means clients never need to leave your website and search engines credit the content to your websites ranking.

We have our own software that is completely customisable for your website and your needs. Forums' Chat or social networking, ICB Media has the solution.